Branding Photography for Musician Jack Horton | Portland, Oregon
John “Jack” Horton is a bilingual singer-songwriter known for his raw, evocative sound that blends folk, Americana, and poetic storytelling. Rooted in both English and Japanese influences, his music explores themes of self-reflection, cross-cultural experience, and embracing imperfection. For his personal branding session, Jack was looking for imagery that matched the tone and texture of his music - something gritty, emotional, and deeply authentic.
We began the shoot in his Portland home, capturing lifestyle portraits and intimate shots of John at the piano - a quiet nod to his creative process. These indoor images offer a behind-the-scenes look at the artist in his element, designed for use on his website, album art, and social media platforms. From there, we moved to the iconic Portland Steel Bridge, where the industrial backdrop helped create a moody, indie-grunge feel.
The result is a gallery of images that feel layered and expressive - a visual representation of the emotional depth that defines Jack’s music. These photos will support his brand across digital platforms, press kits, and promotional materials, while staying true to his story as an artist who has returned to music after a career in law, politics, and business.
Whether you're a musician, creative entrepreneur, or performing artist, investing in branding photography helps you build a visual identity that speaks before your audience even presses play. If you're looking for music branding photography, let’s create something that captures your unique sound and story.
Looking to build a visual brand around your next release? Let’s design a custom shoot that sets the tone - just like we did for Jack Horton Music.