The Top 5 Reasons Why Every Business Needs Branding Photography


Can personal branding photography help you grow your business?

Yes! Let’s talk about the power of Personal Branding Photography for Small Businesses & Entrepreneurs.

Did you know that custom Personal Branding Photography can elevate your business & boost your marketing efforts? Whether you're a small start-up or a large corporation, investing in a personal branding photoshoot with a professional photographer can help you stand out from the crowd & make a lasting impression on potential customers. Branding Photography has so many benefits for you & your business - it can help you to build a sense of authenticity & trust with your audience, streamline your marketing campaigns, attract your ideal clients, & more.

Keep reading to explore the top 5 reasons why every business needs personal branding photography!

You may also like: What Is Personal Branding Photography & Why Is It Important?

#1. A Photoshoot Can Build Your Confidence

A Personal Branding Photoshoot can do wonders for building your confidence as a business owner. It allows you to showcase your authentic self & to present yourself as a professional in your industry. When you have high-quality, professional photographs to represent your brand, it can give you a sense of pride & will boost your confidence in your business. During your personal branding photoshoot, you’ll have the opportunity to express your personality, values, & unique qualities through your images. This allows potential customers to get to know you on a deeper level & establishes a connection before they even meet you in person.

Having professional photography for your small business or entrepreneurial venture is especially important in today's digital age. Your online presence plays a crucial role in attracting & engaging with your target audience. When you have visually appealing & well-executed personal branding photos, it elevates your online presence & sets you apart from your competitors. If you’re wanting to relaunch or rebrand, you have new products & services coming out, you want to raise your prices, etc., a personal branding photoshoot presents the perfect opportunity for you to double down & strengthen your brand.

#2. Custom Images Are great for your SEO

Custom Personal Branding photography can play a significant role in improving your SEO (search engine optimization) efforts. Original, unique images are actually better overall for your SEO than generic stock images - Google algorithms tend to prioritize unique content higher, so using unique content can actually place your website above your competitors in SEO results for your main search terms. If you are the one-hundredth website or blog to use the same stock image, Google will be less likely to recognize your content as unique & specific.

Branding photography can also help improve your website's user experience. When visitors come to your site & see visually appealing, authentic images that represent your brand, this can lead to longer page dwell times, lower bounce rates, & higher conversion rates, all of which are important factors for SEO. Your images can be optimized with relevant keywords & metadata, which helps search engines understand exactly what your business is about. When potential customers search for products or services related to your industry, having optimized personal branding photos can help your website rank higher in search engine results. This means more visibility for your business & a higher chance of attracting organic traffic.

#3. You can write Your Photoshoot off as a business expense

When you hire a professional photographer for personal branding purposes, the expenses associated with the photoshoot (such as the photographer's fee, studio rental fees, & props) can be considered ordinary & necessary business expenses. These expenses can be deducted from your business income, reducing your taxable income & ultimately lowering your tax bill. The IRS allows businesses to deduct expenses that are directly related to their trade or profession. Personal branding photography falls into this category because it is a strategic marketing & advertising tool that helps establish & promote your business's brand identity. It is a legitimate expense that is necessary for building your business & attracting potential customers.

Keep in mind that to qualify as a business expense, your photoshoot must be directly related to your business activities. This means that the images must be used for promotional purposes, such as on your website, social media profiles, marketing materials, or any other platforms where you promote your business. Before deducting your photoshoot expenses, make sure to consult with a tax professional or accountant to ensure that you are following all applicable tax laws & regulations. They can guide you through the process & help you determine which expenses can be written off & how to properly document them for tax purposes.

For sources & more information: How Your Personal Branding Photoshoot Can Save You On Taxes | Ft. Tiffany Bastian

#4. An Image Library Makes your marketing tasks easier

A Personal Branding photoshoot gives you a bank of high-quality images that can be used across various marketing channels. From your website & social media profiles to email newsletters & printed marketing materials, having a consistent visual identity creates a professional image for your brand. When you have a collection of high-quality, professional images that represent your brand, it becomes easier to create cohesive & impactful marketing campaigns.

Having a bank of personal branding images makes it easier to create content for your marketing efforts. You'll always have a range of visuals to choose from that are consistent with your brand, & this saves you time and effort in creating & sourcing images for your marketing campaigns. Personal branding photography provides you with a vast array of visual assets that can be used across multiple platforms, including websites, social media profiles, blogs, presentations, & marketing materials. These images can be tailored to suit specific campaigns, events, or promotions, amplifying your brand's reach & impact.

Your photos will provide you with a visual foundation that aligns with your brand identity & saves you time in content creation - creating your own content can be a time-consuming & challenging task to do on your own! Incorporating personal branding photography into your marketing strategy is a smart investment that will make your marketing efforts more effective & efficient.

#5. Professional Photos Help You Develop Trust with Your Clients

We’ve all heard of the “Know, Like, & Trust” factor, right? Developing trust with your clients & customers is essential for the success of any business, & personal branding photography can play a significant role in building that trust. When potential clients & customers see high-quality, professional images that represent your brand, it conveys a sense of professionalism & credibility. It shows that you are serious about your business & that you value quality in every aspect. This can greatly impact their perception of your business & increase their trust in your products or services. When your audience sees consistent & recognizable images, they associate them with your brand, enhancing brand recall & making you memorable.

Additionally, personal branding photography allows you to connect with your audience on a deeper level. It humanizes your brand & allows potential clients & customers to see the face behind the business. This creates a personal connection & fosters trust and loyalty - all this will work together to help establish you as a leader in your industry. Investing in personal branding photography is a smart decision that can have a lasting impact on your business's success!

How has personal branding photography helped you to grow your business?

Tell us in the comments below!


Interested in Booking A shoot?
Click below to Learn More & to schedule your Complimentary consultation!

Miranda Kelton Photography Bend Oregon Portrait Photographer.jpg

Meet miranda

Hello! I’m a Portrait, Headshot, & Personal Branding Photographer based in Bend, Oregon.